Course curriculum

    1. POP Introduction

    2. POP assignment rubric.pdf (Presentation (169))

    3. POP Fundamentals

    4. Understanding the primal brain

    5. Understanding audience attention and willpower

    6. Why do we pay attention?

    7. Basic storytelling

    1. Personal

    2. Contrastable principle

    3. Tangible

    4. Memorable

    5. Emotion

    6. Emotion stimulus special coverage

    7. Emotion - humor example

    8. Visual

    1. Understanding willpower

    2. Understanding concept

    3. Why is it so hard to get attention?

    1. Overall Summary

    2. Sample of instructor's video presentation

    3. Sample 1 of proposal assignment

    4. Sample 2 of proposal assignment

    5. Samples of students' videos of presentation

    6. POP tip 1: diagnosing the pain

    7. POP tip 2: hook and attention grabber

    8. POP tip 3: Use of PIXAR, AIDA and Stimuli in POP structure

    9. POP sample batch of 2023

    1. MOH advertising guide for food in Malay

    1. POP 1

    2. POP 2

    3. POP 4

    4. POP 5

    5. POP 6

    6. POP 7

    7. POP 8

    8. POP 9

    9. POP 10a

    10. POP 10b

    11. POP 11 tip 1

    12. POP 11 tip 3

    13. POP 3 and POP 11 tip 2 files too big

About this course

  • Free
  • 41 lessons
  • 2.5 hours of video content

Instructor(s)

Professor Dato' Dr Ts Azhar Easa

Professor Azhar has been teaching food sciences for the last 27 years. His main research interest is "sustainability-led functional food". He is also actively engaged as a consultant to various industries that manufacture functional foods and beverages.

Affiliations

Hey future technologists!

You will perform a lot of oral presentations. We want your presentations to be persuasive and your audiences entertained. Start now, and stand out from the crowd!

Join POP course now